Week 11: Delivering a case study

In this blog post, I will explore the process of structuring and presenting a professional case study while examining the value of narrative in UX design. Additionally, I will look at the rationales for design decisions and identify the fundamental tenets of good storytelling. I wanted to find a narrative for the journey I have undertaken. As Don Norman says, “A narrative makes a connection between our data and why other people should care about it.”

  1. My goal for the UX prototype

The primary purpose of my video case study was to detail the use cases of my app and to explain how I made the UX artefact; I wanted to do this in a 2 part stage that allowed me to introduce the UX artefact prototype and then create a walkthrough of the UX journey showing what I had explained initially.

1.1 Goal setting

My app was designed to meet the needs of the problem statement that was devised from my week 1-3 user research stages, I then deviated goals for my product to achieve, which were the following 1) to give users an insight into their charity giving activity 2) give users feedback to help them give more impactfully 3) Open users exposure to new charities. I explain this in the beginning of my video case study to create a narrative telling people how I met these needs.

2. Choosing the storytelling medium

I chose to create a video to showcase my UX artefact as it was something that I could explain my design process through the use of narration and screen recordings. I can iterate my decisions and allow for my true voice to be heard as a designer.

2.1 Self-criticism

A difficulty I find narrating issues of my critical reflections is that as many were not written down as they happened, and looking back to tell a story is difficult due to needing to remember the complexities that may have been involved in design decisions at the time.

2.2 How I shall improve on this

My self-journalling can be enhanced by making entries regularly as issues occur in the future; this shall help keep any future case study factual, as I am trying to this week in this CRJ. Case studies (Patterson et al 1999) says include biases from the perspective of and by professionals not service users.

3. Moulding a case study

Memory plays a part in case study formation, Gillie Bolton, stating “reflective practitioners often need to examine a particular incident, exploring motives, feeling and thoughts of others, narrating it as accurately and as widely as possible from their own memory.”

As I kept a CRJ of my weekly activity, I shall be referencing the entries to help build the case study, this shall help me keep the narrative of my story and allow for a linear flow when creating the video and showing my working within it.

3.1 Using video editing to aid storytelling

Using a split screen effect within my case study video helped relay my changes to the artefact designs, and post-user testing/feedback. I used the video edit to portray the design changes side by side visually, this helped the story as the user was given a chance to see what the prototype could have been compared to what it became and all the processes involved in that.

3.1 Using a linear structure

I create a clear structure in my case study; by creating a well-defined beginning, middle, and end, I help users follow the narrative effortlessly. I explain firstly how I created the onboarding flows that lead users to complete the UX journey provided by the app. I then show them how the onboarding processes work and, finally, my plans for the app’s future.


Delivering a comprehensive case study involved considering multiple angles throughout the entire project by showcasing the UX artefact via a video demonstration, maintaining critical reflection journals, and mastering Figma so that the prototype was seamless when it came to showcasing the app’s user journey; I feel I pulled off a solid prototype and case study all in all.


Nielsen Norman Group. (n.d.). Persuasive Storytelling. Retrieved from https://www.nngroup.com/articles/persuasive-storytelling

Pattison, S., D. Dickenson, M. Parker, and T. Heller. 1999. “Do Case Studies Mislead about the Nature of Reality?” Journal of Medical Ethics 25 (1): 42–46.

Bolton, G. (2014). Reflective Practice: Writing and Professional Development (4th ed.). Sage Publications Ltd.

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