Week 10: Content

When starting my UX artefact design process, I subconsciously knew what my UX artefact for this module might require, including design, functionality, and its use cases. This week we looked at adding content to our UX artefact and the best ways to do it.

  1. Content strategy for my artefact

When looking at the content strategy for my prototype, the process reminded me of a lot of information architecture planning. I needed to consider how to organize and categorize my content for the prototype; I looked at the tone my prototype’s content would take on; being a charity app, I wanted to display the user’s data empathetically as well as lead the user’s behaviour with slightly leading presumptive questioning.

I created an inventory of content for my onboarding flows; this allowed me to see what content was required and plan it from there.

1.2 Self-criticism

When planning content, it is not easy to add it as part of a workflow, I find it challenging to step back an plan It out separately also, so deciding the right time for content planning has been a challenge; web design allowed for entire sites to be made with lorem ipsum text as a placeholder, so actually planning content as part of the UX process is a challenge. When I work on my next UX project within a team, I shall be mindful to work with UX copywriters closely as part of the design process. I plan to use my reflective domains to work to improve my engagement with team members moving forward, creating a SMART goal would be something like this.

In order to collaborate effectively with UX writers within the team to improve the quality and consistency of user interface copy across all digital products, resulting in a 10% increase in positive user feedback regarding content clarity and usability.

Specific: Collaborate effectively with UX writers to improve the quality and consistency of user interface copy.

Measurable: Achieve a 10% increase in positive user feedback related to content clarity and usability.

Achievable: Allocate dedicated time and resources for regular collaboration and knowledge sharing sessions with UX writers. Implement feedback loops and review processes to ensure consistent improvement.

Relevant: Enhancing collaboration with UX writers is essential for improving the overall user experience of our digital products. It aligns with the team’s objective of delivering user-centric and engaging experiences.

Time-bound: This goal will be achieved by the end of the quarter, providing a clear timeframe for progress and evaluation.

2. My content tone and motivating users to share

When users first encounter my app, onboarding is crucial for establishing a connection and setting the tone for their experience. One of the essential elements during onboarding is the titles I use. My titles must be clear, concise, and empathetic to create a positive and engaging UX. Clear titles will help users quickly understand what they can expect from the platform; concise titles eliminate ambiguity and prevent overwhelming information. Empathetic titles show that I know and value my users’ needs, creating a sense of trust and empathy from the start.

With the first onboarding flow start page, I led with the title; this gives users no sense of ambiguity; it’s logical but not forceful. “Get given suggestions on how to give smarter” explains what they shall get from the product. The user shall get suggestions on how to give smarter via this app, but they are enticed to click the CTA button to learn how to do so.

The second onboarding flow starting page title asks, “Would you like suggestions to improve your giving?” the product has looked at their behaviours and needs more information to improve the users giving strategy. It’s personal because it talks to the user as though it has had a look at the user directly; it adds empathy as the word “suggestions” is non-leading and very open-ended.

The third onboarding flow starting page title had to have an element of excitement that would hopefully entice users to allow the app to educate them. By stating, “Let us show you the full range of charities out there!” the app has ensembled enough insight to allow for a peek at the charities we may have missed worldwide. It’s exciting and indicates that the onboarding process is almost complete.

2.2 Mapping out the UX Journey

I modelled out titles for the onboarding here using what is known as a “Tone” journey map, by plotting out the stages of the user’s onboarding process allowed me to create a first impression personality, a post-initial onboarded impression personality, and a “nearly completed the process impression” ramping up the excitement towards the end of the user journey.

Conclusion

I didn’t consider the importance of planning content for UX initially, but by focussing on clear, concise, and empathetic titles during onboarding that can help users gather a use case for your prototype, actually adds value to the product, I needed to step back and create an inventory to help me see the value I could bring to my UX artefact and when I had plotted out the exact areas where content was required I saw how much was required.

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